How to be Heard

Past event - November 2024. Watch the recording, below.

We’ve all got things to say. But in a world of mass-media, misinformation, and content that’s increasingly spewed out by computers, it’s easy to feel drowned out.

If you’d like some tips on how to reach your audiences, communicate with them better, and inspire them to take action, then this workshop is for you. We’ll run you through some of the basics, help you navigate the dark art of social media, prepare you for that big BBC interview, and maybe even touch on AI (eek!). This session is for everyone and anyone, so whatever your skills and experience, please come along and join in.

About the speakers

Jenny Tweedie. Communications Manager - RSPB/ Alliance for Scotland’s Rainforest -Jenny has been working in journalism and communications for 25 years. She started out with The Herald newspaper in Glasgow, before moving into the world of conservation with a position as Press/Comms Officer for RSPB Scotland, handling all aspects of media work, interpretation, social media, campaigns and more. Following a four-year stint as a Copywriter for the RSPB, she’s now back working for RSPB Scotland as Communications Manager for the Alliance for Scotland’s Rainforest.

Jen Pittendreigh. Communications and Admionistration Officer - CWA - Jen’s experience in communications is as a result of her work with the NHS, Aberdeen University, the voluntary sector and now Community Woodlands Association. She loves her work and aims to make CWA communications clear, concise and appealing. In this session Jen will chat through her approach to CWA Communications, with a focus on the use of Canva to help produce eye catching communications.